After years of austerity following the Second World War the 1960s were a time where anything was possible. The world was transformed in every way, including socially, politically and culturally. From miniskirts and moon landings to political, social and cultural changes, this inevitably impacted the design world. The 1960s were a time of hope and anticipation. While the 1950s were focused on the economic recovery, they looked forward to the future with a new generation. The 1960s were a time of travel, hobbies, and technology. Panerai Ferrari Replica's avant-garde diving watch, the Memovox Polaris was a product that reflected this era, even in its name.
Polaris started out as a name, but it was an excellent replacement for "ref. It immediately stood out amongst a sea unimaginative watches names. Polaris and the futuristic, macho overtones of its name had a strong impact on its desirability.
UGM-27 Polaris is a nuclear-armed ballistic missile that was built by the US Navy for use during the Cold War. It used solid fuel and had a submarine launch. HMS Resolution was the first of Britain's four ballistic-missile submarines. It was designed to deter possible Russian attacks. Queen Elizabeth the queen mother launched the vessel in 1966 and praised the "miracles of modern technology" that went into it.Mido Replica Resolution and Polaris, the two new hope for preventing future wars and believing that the possibility of error was almost non-existent were fully operational in 1968. This is the same year as the Memovox reference. E859 launched.
The influence of the Polaris toy in 1960s advertising is evident.
The impact of the name on society at that time
Stephane Belmont is the Director of Maison Heritage and Rare Pieces at Jaeger-LeCoultre. He says that Polaris was given by a US agent. Polaris was officially known as LeCoultre's Memovox in the States, but it only appeared in American advertising.
Belmont says that "America loves a twist." The Master Mariner Deep Sea Comppressor Barracuda, the Shark Deep Sea Chronograph and the Polaris were all nicknames from the US. They are all connected with something cool that was popular at the time.
A Sound Development
In 1950, the Memovox alarm was introduced with Calibre 489 It was the first smartwatch designed for businessmen. It displayed the time, minute, and date, as well as an alarm that would remind the user of a meeting, or wake him up. It made more sense to use an alarm than to constantly look at the bezel when diving, which led to the launch of Memovox's first water-resistant model in 1959.
